Privacy Policy

We are a dental practice providing general, cosmetic, and restorative dentistry services. We are committed to protecting your privacy and handling your data responsibly in line with UK data protection law, including the UK GDPR.

We may collect and store the following personal information:

• Name, date of birth, and contact details
• Medical and dental history
• Appointment and treatment records
• Payment and insurance information
• Communication records (phone, email, messages)

We use your personal data to:

• Provide safe and effective dental care
• Manage appointments and treatment plans
• Communicate with you about your care
• Process payments and insurance claims
• Meet legal and regulatory obligations

We process your data under the following lawful bases:

• Provision of healthcare services
• Legal obligations
• Legitimate interests (e.g. managing our practice efficiently)
• Consent, where required

Your information is stored securely using protected systems and is only accessible to authorised staff. We take appropriate technical and organisational measures to prevent unauthorised access, loss, or misuse of your data.

We may share your information with:

• Other healthcare professionals involved in your care
• Laboratories and specialists
• NHS or private insurance providers (where applicable)
• Regulatory or legal authorities when required by law

We will never sell your personal data.

We retain dental records in line with UK clinical record-keeping guidelines and legal requirements. After this period, data is securely deleted or anonymised.

You have the right to:

• Access your personal data
• Request corrections to inaccurate information
• Request deletion (where applicable)
• Restrict or object to processing in certain circumstances
• Lodge a complaint with the Information Commissioner’s Office (ICO)

If you use our website, we may use cookies to improve functionality and analyse usage. You can manage cookie preferences through your browser settings.

If you have any questions about this Privacy Policy or how your data is handled, please contact our practice directly.